You can find out where your Aha moment is by talking to your users. Which features aren’t understood by your users?.Why do some users churn before/after the onboarding process?.Which steps of the onboarding process aren’t clear?.Tracking and measuring user behaviors will allow you to begin answering the following key questions: This way, you will gain more insight into your product’s user journey and see where exactly the aha moment might be happening and where not. To do so, start by tracking your SaaS metrics, such as conversion rate, customer lifetime value, user engagement rate, retention rate, or churn rate. Tufte said one day, “Above all else, show the data,” and we couldn’t agree more. Let’s now dig deeper and uncover different ways to identify your Aha moment: Track and measure user behaviorĮdward R. In particular, your user’s analytics and customer surveys. If you want to identify it, start by looking at your data. An Aha moment requires many different tactics, strategies, and metrics. ![]() We wish identifying your product’s Aha moment was as easy as ABC, but unfortunately, it isn’t. How to identify your product’s Aha moment So let’s move on to successfully identifying your product’s Aha moment. And it sounds like product managers are defining “aha” moments far too loosely. However, in a recent internal benchmarking study that OpenView ran, they found that activation onboarding rates at the best PLG companies currently hover between 20–40%. ![]() Basically, the sooner it happens, the better. Ideally, it should occur during the first time a customer uses your product and when the onboarding process is complete. It’s when they understand how a product works, its main functionalities, its value, and how to add it to their own processes. The Aha moment is the time when a user first realizes the value of your SaaS product. How Aha impacts Churn, Retention, and Sales conversion rates.Great examples of companies that hacked their Aha rates.How to identify your product’s Aha moment.In this article, you’ll find the answers to these questions and more, including: ![]() But what exactly is Aha? Which other metrics are impacted by Aha? Is there a clear correlation between your Aha rate and sales conversion rate? Assisting users to find their Aha moment within your product will create a long-term relationship with them. In the SaaS industry, product teams can retain customers and users by helping them quickly understand how a product works and its direct benefit. That “Aha” or “Eureka” moment is now used across almost every industry when users discover something that will change their entire experience. We all agree that discovering something is satisfying, especially when understanding how something works. Do you remember this story? That’s also known as a Eureka moment. History says that Isaac discovered gravity when he saw an apple falling from a tree. As most of you probably know, Isaac Newton was an English mathematician and physicist that lived in the 17th century. Let’s go back to history class in school.
0 Comments
Leave a Reply. |